For the founder of Nature’s One, creating a better baby formula was a very personal endeavor. As the father of a child with a congenital disease, he knew that empty calories to promote weight gain weren’t the answer—good nutrition was. He launched the world’s first organic formula in 1999 and never quit working to make every product offered the absolute finest ingedients—ingredients proven to ensure optimal health, steady growth, and superior brain development. Our story helped parents realize that by turning to nature, they could help their children grow into their best selves because kids can do amazing things when they get a great start.