A former event planner, Tracie Zody is a master of thoughtful giving who wanted a brand that reflected the care she put into each and every gift box she curated. Realizing that her super power was creating gifts that were both wholly unique AND told rich stories, we came up with the name “Novel” and developed content that reflects the desire to give gifts for all of life’s rich chapters.

Design & Illustration: Jeremy Slagle, Slagle Design