BRIGHT GIRL
As a mother to three young daughters and a practicing dermatologist, Dr. Angela Casey is passionate about educating girls on the importance of skincare. When she met with us, her mission was clear: empower girls to take responsibility and ownership of their skin by providing them with products designed to cleanse, care for, and protect, now and for a lifetime. We worked together to identify all the things Bright Girls do to ensure their Smart Skin Starts Now.
Logo & Package Design: Jeremy Slagle, Slagle Design
The Strategy
“The ability to tell the story that creates connection and emotion with the customer is one of Chris' many talents. She took our message and sculpted it into a clear, concise, and beautiful note. We are appreciative of the collaborative approach that she took with Bright Girl skincare—truly listening to our vision and then sprinkling in her own magic—and communicating it so precisely.”
~ ANGELA CASEY, MD
The Story
