The owners of The Philosophy of Pie, Co. (Park Street Pizza, Dola Jean’s) were experimenting with wood-fired pizza and wanted a truly personal brand. They had already named the company after the street where they started their married life together—Bahler Street. As they reminisced about their quirky first home, the conversation turned to their love of cozy comforts, books, and perfectly chewy sourdough crust. The brand we created for them contains all of those elements; Pizzas are named for favorite novels, bookmarks are printed with descriptions of each pie along with short synopses of the books they’re named for, and carry-out boxes have book plates on the lids with space for names. It’s a brand unlike any other: both entirely familiar and wholly unusual.

Design & Illustration: Jeremy Slagle, Slagle Design