VPL
VPL brought us in to help with the branding of a new SaaS program that would allow hospitals and health systems to manage their own freight in-house. It made perfect sense since they were leaders in the full-service freight-management space. The only problem was that they hadn’t created a robust brand for themselves yet, and that really needed to happen before they could position their new brand credibly. By positioning VPL as a company that is “Reinventing Freight Management,” we were able to focus on how its leaders were doing things differently —a perfect segue into their creation of the first-ever self-management platform.
Design Partner: Candice Marzetz, Candice & Co.
The Strategy
“I've had the great pleasure of working with Chris for several years, across many marketing projects. She has an uncanny ability to just listen and distill a lot of words and information into something that resonates with your prospects—pulling disparate thoughts into a coherent message. Beyond her strong marketing skills, you will truly enjoy working with her. Chris has an easy-going, positive personality that makes it very easy to work with her. Bottom line, you will have a great experience with Chris, with outstanding marketing material as the end-result.”
ERIC MCGLADE, CEO/CO-FOUNDER, VPL
“Working with Chris was such a positive experience — she communicates clearly, stays professional, and makes collaboration easy. Her copywriting had a big impact by strengthening our brand voice and helping us achieve better results. I especially appreciated how open she was to feedback and how she always brought new ideas to the table. I’d gladly recommend her to anyone looking to rebrand or take their marketing to the next level.”
DON CARROLL, VP BUSINESS DEVELOPMENT, VPL
The Story
