SAVORISTA
The Strategy
Kait Brown had a very personal reason for founding Savorista. When life became overwhelmingly stressful due to job and family concerns, she found herself running on caffeine. The jitters and anxiety followed by the daily crash caused her to rethink her relationship with coffee. She didn’t want to give up her favorite beverage but she did want to give up the caffeine. So she and her now-husband Daniel went on a quest to find REALLY GOOD decaf coffee and succeeded. With the right product in place, her next job was to brand her company, Savorista. We framed her story as a journey anyone can follow: determine where you want to go, ensure you have a joyful and mindful trip, and let Savorista be your North Star as you head for a life worth savoring.
Creative Partner: Jeremy Slagle, Slagle Design
“I highly recommend Slagle Design and Verb Garden. Jeremy and Chris are fantastic to work with. They are creative, thoughtful and great listeners. Together they massively upgraded our visual branding and our strategic messaging. They listened to who we were, how we saw ourselves, and what we liked from a design perspective. We truly felt like we were on a tandem bike, working together towards a fantastic outcome. They built upon who we are, keeping the good stuff (like a particular slogan), refining some pieces (particular concepts) and reimagining others all together (like our logo and About Us copy).
~KAIT BROWN, Founder, CEO, Savorista
The Story
