101 BEER KITCHEN
The Strategy
Thad and Jess Kittrell opened 101 Beer Kitchen to share the delight of pairing the right beer with a meal. Thad, a New England Culinary Institute-trained chef, and Jess, a finance and marketing pro, wanted their brand to match the vibe of their restaurants—friendly, accessible and fun. We created a brand that showcased their commitment to food and beer pairing, their pride in their chef-driven menu, and the delight they take in treating every customer like a treasured friend or family menber.
Design & Logo: Jeremy Slagle, Slagle Design
“Working with Chris took the stress out of finding the right words. She spent time getting to know our brand, which enabled her to use language that sounded like “us.” She was able to convey who we are in a way I had never been able to but that still felt right at home. I absolutely loved working with Chris! ”
~JESSICA KITTRELL, OWNER—101 BEER KITCHEN
The Story
